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CASE STUDY FOR THE ST LUCIA TOURISM AUTHORITY

OBJECTIVE

The Saint Lucia Tourism Authority (SLTA) embarked on a complete rebrand of the destination creating the new tagline “Let Her Inspire You”. As a way to create strong brand identity and greater awareness of Saint Lucia in the international market an island wide video shoot was executed. We developed five promotional videos to target the islands core pillars – Romance, Culinary, Health & Wellness, adventure and Family.

RESULT

The new brand assets created are currently used on the SaintLucia.org website, social media platforms, digital ads, Air Canada inflight commercial, and television for advertising and promotion of the island. The rebrand videos showcase the magical landscapes of Saint Lucia and tell a story through compelling videography.