PUBLIC RELATIONS
• Execution of high impact consumer promotions
• Planning & execution of individual / group media FAMs
• Development of press kits, press releases, newsletters, public service announcements, appointment notices and fact sheets
• Execution of VIP press events and product launches
• Present media buy opportunities that provide positive return on investment
• Develop media strategies and unique pitches to generate positive publicity
• Crisis management counsel and key messaging on a situational basis
• Secure top media placement in print, online, TV and radio
• Act as brand representative fielding all media requests
• Develop and maintain strong media relations with journalist and key media outlets
SOCIAL MEDIA
• Engage with social media influencers to develop consumer fan base via Twitter, Instagram, Facebook and other trending social media platforms
• Develop strategies to effectively convert non paying followers into revenue-generating customers
• Social media integration to generate buzz and conversation around surrounding products and services
• Develop and maintain blogger relations with key influencers
• Post content that keep followers engaged and interested
• Develop interactive contests and promotions using social media platforms to generate followers and new leads
MARKETING
• Development of marketing communication Ads for print and online publications
• Coordinate with publications for free or paid Ad Space
• Identify key markets to promote products and services
• Search Engine Optimization (SEO) to generate website traffic and identify key words
• Develop effective new strategies for ongoing retention of established customer base
• Strengthen company reputation through continual development of the marketing plan
• Optimize sales performance by identifying growth opportunities in new markets
DESIGN & CREATIVE
• Visual design and multimedia creation
• Branding design and strategy
• Print production
• Packaging and structural design
• Multi-language versions of productions
available
• Digital product mock-up and photography
• Digital photography and renderings
• Digital and mobile development
• Pre-media production