CASE STUDY FOR THE STONE FIELD RESORT

OBJECTIVE

Stonefield Villa Resort recently repositioned its product offering to target health and wellness consumers following major renovations, including a new fitness centre with indoor and outdoor Yoga Studio.

 

Targeting the wellness market in Canada, we secured an exclusive fitness retreat with Jana Webb from the hit reality show The Real Housewives of Toronto, and founder of JOGA, a sought-after fitness program that combines yoga with sports training techniques.

RESULT

Through our strong relationships with Canadian Tour Operators, we secured an exclusive partnership with WestJet Vacations and Stonefield Villa Resort as the booking engine for the Jana Webb Fitness Retreat.

 

For the first time ever, Stonefield Villa Resort is now offered by a Canadian Tour Operator. WestJet was the official airline for the Jana Webb Fitness Retreat. Since securing this partnership, the retreat sold out all 17-villas on property through a targeted social media campaign and media blitz.